Brand Brand Brand New loan originator- Lion Lender

Motivated because of the popularity of electronic banking institutions like Revolut and N26 the group of committed specialists has added their very own cost savings and money to begin Lion Lender.

The core team comes with specialists who possess considerable experience with finance, IT, marketing, company development, information protection and appropriate. These are generally originating from worldwide banking institutions, major neighborhood IT businesses, fin-tech company, and electronic marketplaces. Lion Lender could be the first rung on the ladder to produce an electronic digital bank in Russia.

Their mission would be to boost the economic literacy associated with the regional populace. Everybody else needs to have effortless and access that is convenient economic solutions without borders – worldwide, and comprehend plainly most of the advantages and dangers of lending options.

The organization had been started in 2018. Ever since then the group had been focusing on IT-system, marketing research, item development, etc., plus in 2019 the appropriate entity for procedure company had been founded and product product sales had been launched. Presently, the team is made from 28 experts. The mortgage profile in the moment is EUR 2 million, with profits of almost 100 thousand euros.

“Lion Lender” is a brand that is unusual for an organization in Russia. The majority that is overwhelming of MFIs brands in Russia are linked to ‘cash’ or ‘money’. The group made a decision to make use of the approach that is european operating the business enterprise and branding. Furthermore, the scientists found that prospective clients aren’t responsive to the business title into the loans that are short-term. It’ s most critical to possess a great item and marketing that is excellent. Lion as a sign of security, self- self- self- confidence, and duty, which will be essential whenever using cash.

How it operates?

The entire process of acquiring new business is very directly ahead- the customer that is potential for short-term loans online and sees an advertising on the internet after which extends to Lion Lender’s internet site.

Then your loan can be chosen by the client quantity as well as the loan term they want. The payment terms are visible immediately. In the event that customer will follow the terms, he then or she fills when you look at the form with all the information that is personal for assessment and scoring purposes. Lion Lender then makes use of its CRM that is own system outside integrations for operating the scoring model.

The outside databases like ‘Scorista’ solution- the Russian Government Digital Services and credit bureau info is required to decide associated with application for the loan approval. In the event that loan is authorized, your client should signal the contract making use of the electronic signature and from then on, the mortgage is issued in moments towards the client’s bank card or account. Most of the procedures just simply just take not as much as 20 mins for brand new consumers and also less time for repeated consumers.

The advanced IT system having a outside scoring model enables approving loans simply to accountable borrowers. Also repeated consumers feel the scoring system once again. The scoring model is peaceful conservative and rejects a lot more than 90% of the latest applications and over 15% of duplicated applications. Lion Lender intends to take care of the stability between your growth that is high of company in addition to loan profile quality in the foreseeable future. Nevertheless, once the loan defaults, Lion Lender makes use of certified debt collectors to obtain the loan back and minimizes the losings. =


Presently, Lion Lender has clients that are nearly 10K. The prospective market is individuals over 30 with household, whom knows whatever they require cash for, just how much as well as just how long. They don’t submit an application for the most and for a maximum term which leads to spending the mortgage right straight straight right back reliably as well as on time.

The customer that is typical a family members man/woman, 33 years old with normal earnings around EUR 550, additional or maybe more training, smartphone and online users. The retention price is finished 50% now. As time goes by, they’ve been likely to raise the customers that are returning to 75%.

The typical earnings regarding the clients is fairly high and because of the chosen customers, the standard price for Lion Lender is gloomier compared to the industry average of 15.6%. Furthermore, the scoring system does its task by maintaining the standard rate for the borrowers low. The goal is to take care of the default rate during the level that is current since this might be a motorist for development within their selected growth strategy.

This product

Presently, only 1 item emerges for investment- the loans that are short-term the wage (under 1 month). The attention price is controlled because of the Central Bank of Russia, the mortgage price is restricted as much as 1% per time (up to 365% p.a.). It is on the basis of the competition.

Presently, the group is working constantly to give you the chance to provide our consumers additional services like money-transfer, P2P opportunities, longterm loans with payments and mobile application.

The normal loan for brand new clients is about EUR 140, together with normal loan quantity for perform clients is EUR 210. The essential loan that is frequent are investing in bills or even for household shopping.

Present future and situation

The Russian marketplace is quite competitive in micro-financing services, it is therefore essential to own a business model that is solid. The key rivals will be the solutions which have exactly the same 100% online model as Lion Lender and such young organizations which joined industry recently and currently accomplished quite high brand name understanding, as an example, organizations like PlanetaCash or EpicCash and ‘old dogs’ like Zaymer, Moneza, and Ezaem.

Neighborhood legislation may be the primary challenge in Russia. The Central Bank of Russia slice the rate of interest from 1,5percent each day to at least one% per pay recently and issued brand brand brand new legislative initiatives which can be best for clients but result in the micro-financing company more difficult.

Because of Lion Lender’s aim that is main a digital bank in Russia they concentrate on the regional company, but when its accomplished, they usually have long-lasting aspiration intends to expand their company abroad.

Let’s welcome the new Loan Originator on Grupeer platform!

Brand Brand Brand New loan originator- Lion Lender

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